Digital fundraising is constantly evolving, so it's important to stay on top of emerging trends and take advantage of new tools. Here are eight trends that you can use now to better engage with supporters and raise more money. 1. Use Pop-Up Lightboxes During Fundraising Campaigns Lightboxes are pop-up graphics that appear after a few... Continue Reading →
An email welcome series is essential to making a good first impression with new subscribers on your email list. Your welcome series is a unique opportunity to engage someone with your organization's social mission and programs. Your welcome series should open the door wide and set the tone as your supporters learn about how they... Continue Reading →
What happens when your November and December fundraising campaigns end? Building strong relationships with your various audiences requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
Engaging with your donors is critical to your fundraising efforts, and your donor newsletter is a key tool in your arsenal to take you on the path to success. We're using an expansive definition of the donor newsletter to include print, email, and video newsletters. We're also considering newsletters that are targeted at prospective donors. Read... Continue Reading →
Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns and invite our supporters and donors to be more deeply involved.
Many fundraisers (including me) were eager to understand how the emergence of the Trump Presidency last year may be affecting the giving landscape, particularly at the individual giving level. The annual Giving USA report is the longest-running report of charitable giving in the United States. The latest report, covering the year 2016, sheds some interesting light on philanthropy trends that may continue to affect nonprofits during the Trump era.