Many donors express “fatigue” from the over-messaging or clumsy communications they receive from nonprofits they support. Those nonprofits often neglect to properly acknowledge appreciation for the donors’ support, or to cultivate their ongoing interest.
For nonprofit fundraisers, donor fatigue and donor retention are some of the biggest challenges we face. The reality is that donor retention has been terrible for decades among U.S. nonprofits, but direct response managers are focusing on how to address it. This article explores factors that have exacerbated the issue of falling donor retention over the past few years.
While plenty of people are out in the streets holding rallies and visiting their elected representatives, the digital landscape has become ground zero as a prime organizing and engagement channel. Nonprofit organizations are pushing the envelope on their digital efforts to engage activists, grow the size of their email lists, and raise money online.
Growing the size of your email list is an important strategic goal for your nonprofit’s marketing, communications, and fundraising programs. There are several effective free techniques to grow your email list using the current digital assets and online properties your organization already has. So before you spend money to rent email lists, distribute an email offer through a media platform, or work with a paid co-registration service, read my article.