Email marketing in the age of mobile

This is an excellent infographic on Email marketing in the age of mobile published by the good folks at FreshAddress.  A couple of my favorite items in this infographic:

  • 54% of emails opened on mobile devices occurred within 4 hours, compared to 46% of opens on desktops and 40% on tablets.
  • Mobile payments accounted for 17% of transactions in 2014.
  • Responsive design results in a 15% increase in unique clicks for mobile users.
  • 70% of consumers delete emails immediately that don’t render well on a mobile device.

The age of mobile is a call-to-action to rethink and redesign our email marketing so we can better communicate with our volunteers, supporters, subscribers and donors.

Email Marketing in the Age of Mobile

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