This is a wonderful guide for learning about how to create A/B tests for your organization’s email, published by the team at The DataBank.
Here’s the intro paragraph:
Email has become, and continues to be, a powerful medium for reaching your supporters. As such, you need your emails to be the most effective that they can be. So how do you do that? By creating different versions and sending test samples of your emails to small groups of your supporters.
Here’s the material they cover:
- So what is A/B Testing?
- What kind of changes can you test?
- How do you set up an A/B Test?
- Measuring results