It's been 10 years since the Great Recession of 2008. Since then, times have generally been good. But because of the new U.S. tax law that went into effect earlier this year, we're expecting lean times again in the nonprofit sector. It's a good time to look back at fundraising guru Mal Warwick's advice from... Continue Reading →
The new U.S. tax overhaul officially called the Tax Cuts and Jobs Act went into effect in early 2018. We don't know with certainty what the effect of the new law will be on charitable donations, but the projections for charitable giving don't look good. It is wise and prudent for U.S. nonprofits and faith-based organizations to... Continue Reading →
Digital fundraising is constantly evolving, so it's important to stay on top of emerging trends and take advantage of new tools. Here are eight trends that you can use now to better engage with supporters and raise more money. 1. Use Pop-Up Lightboxes During Fundraising Campaigns Lightboxes are pop-up graphics that appear after a few... Continue Reading →
What happens when your November and December fundraising campaigns end? Building strong relationships with your various audiences requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
Engaging with your donors is critical to your fundraising efforts, and your donor newsletter is a key tool in your arsenal to take you on the path to success. We're using an expansive definition of the donor newsletter to include print, email, and video newsletters. We're also considering newsletters that are targeted at prospective donors. Read... Continue Reading →
Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns and invite our supporters and donors to be more deeply involved.