Solving the riddle of donor fatigue for nonprofit organizations

For nonprofit fundraisers, donor fatigue and donor retention are some of the biggest challenges we face. The reality is that donor retention has been terrible for decades among U.S. nonprofits, but direct response managers are focusing on how to address it. This article explores factors that have exacerbated the issue of falling donor retention over the past few years.

Grow Your Email List Without Spending Money

Growing the size of your email list is an important strategic goal for your nonprofit's marketing, communications, and fundraising programs. There are several effective free techniques to grow your email list using the current digital assets and online properties your organization already has. So before you spend money to rent email lists, distribute an email offer through a media platform, or work with a paid co-registration service, read my article.

10 Ways to Improve Your Donation Page and Raise More Money

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. This stark statistic is a reminder of the challenge of raising money online. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page may be letting you down. Here are 10 ways to improve your donation page.

Blackbaud’s Recent Report Reveals Important Online and Mobile Giving Trends

Blackbaud published its annual┬áCharitable Giving Report on February 2, 2016, featuring how nonprofit fundraising performed in 2015. The report reveals some important online mobile giving trends, that made me pay attention. "We are now past the mobile tipping point when it comes to digital giving. Consumer behavior and donor behavior are inextricably linked as we... Continue Reading →

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