Grow Your Email List Without Spending Money

Growing the size of your email list is an important strategic goal for your nonprofit's marketing, communications, and fundraising programs. There are several effective free techniques to grow your email list using the current digital assets and online properties your organization already has. So before you spend money to rent email lists, distribute an email offer through a media platform, or work with a paid co-registration service, read my article.

10 Ways to Improve Your Donation Page and Raise More Money

Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. This stark statistic is a reminder of the challenge of raising money online. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page may be letting you down. Here are 10 ways to improve your donation page.

Blackbaud’s Recent Report Reveals Important Online and Mobile Giving Trends

Blackbaud published its annual Charitable Giving Report on February 2, 2016, featuring how nonprofit fundraising performed in 2015. The report reveals some important online mobile giving trends, that made me pay attention. "We are now past the mobile tipping point when it comes to digital giving. Consumer behavior and donor behavior are inextricably linked as we... Continue Reading →

Building a Monthly Giving Program with Your Supporters

Building up the number of monthly donors who give regularly to your organization is an important strategy to assure the long-term health of your fundraising efforts. Donors who choose to make monthly gifts are on average more likely to support your organization for a longer period of time. They're also more likely to donate more money to your organization during their "giving lifetime" than donors who just make single gifts.

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