Leveraging Direct Mail and Digital Marketing Together for “Surround Sound” in Fundraising and Marketing

Jeanne Harris (Vice President of Client Services at SCA Direct) has a great article this week for the Integrated Marketing Advisory Board: At our disposal are a multitude of vehicles in which to deliver our marketing and fundraising messages. The combined power of mail and digital marketing to formulate a holistic “surround sound” can deliver formidable marketing messaging... Continue Reading →

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