What happens when your November and December fundraising campaigns end? Building strong relationships with your various audiences requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
Engaging with your donors is critical to your fundraising efforts, and your donor newsletter is a key tool in your arsenal to take you on the path to success. We're using an expansive definition of the donor newsletter to include print, email, and video newsletters. We're also considering newsletters that are targeted at prospective donors. Read... Continue Reading →
Many donors express "fatigue" from the over-messaging or clumsy communications they receive from nonprofits they support. Those nonprofits often neglect to properly acknowledge appreciation for the donors' support, or to cultivate their ongoing interest.
For nonprofit fundraisers, donor fatigue and donor retention are some of the biggest challenges we face. The reality is that donor retention has been terrible for decades among U.S. nonprofits, but direct response managers are focusing on how to address it. This article explores factors that have exacerbated the issue of falling donor retention over the past few years.