A recent study published in May 2017 by digital tool provider EveryAction reported that over 18 percent of nonprofit fundraising emails ended up in junk folders in 2016. That number jumped to 36 percent during #GivingTuesday, seriously hindering fundraising campaigns during the biggest giving season of the year. This issue of email deliverability — the percentage of email that actually makes it into inboxes and not spam folders — is becoming a critical issue for nonprofits of all sizes. Nonprofit staffers across the country are taking notice.
While plenty of people are out in the streets holding rallies and visiting their elected representatives, the digital landscape has become ground zero as a prime organizing and engagement channel. Nonprofit organizations are pushing the envelope on their digital efforts to engage activists, grow the size of their email lists, and raise money online.
Growing the size of your email list is an important strategic goal for your nonprofit's marketing, communications, and fundraising programs. There are several effective free techniques to grow your email list using the current digital assets and online properties your organization already has. So before you spend money to rent email lists, distribute an email offer through a media platform, or work with a paid co-registration service, read my article.
Email is a powerful medium for reaching your supporters. As such, you need your emails to be the most effective that they can be. So how do you do that? A new article by The DataBank discusses creating different versions and sending test samples of your emails to small groups of your supporters.
There's a lot riding on your year-end online fundraising efforts. Some nonprofits raise a quarter (if not more) of all their online revenue in December. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising.
This is an excellent infographic on Email marketing in the age of mobile published by the good folks at FreshAddress. A couple of my favorite items in this infographic: 54% of emails opened on mobile devices occurred within 4 hours, compared to 46% of opens on desktops and 40% on tablets. Mobile payments accounted for... Continue Reading →