There's a lot riding on your year-end online fundraising efforts. Some nonprofits raise a quarter (if not more) of all their online revenue in December. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising.
This is an excellent infographic on Email marketing in the age of mobile published by the good folks at FreshAddress. A couple of my favorite items in this infographic: 54% of emails opened on mobile devices occurred within 4 hours, compared to 46% of opens on desktops and 40% on tablets. Mobile payments accounted for... Continue Reading →
As an email messaging strategist, I'm always interested in seeing how local restaurants are trying to connect with customers through email messaging. Pizza Antica in Lafayette, California, encourages customers to leave their email addresses when they pay the check. Their weekly email (usually sent on Fridays) always catches my eye with an unusual black and white design,... Continue Reading →