While plenty of people are out in the streets holding rallies and visiting their elected representatives, the digital landscape has become ground zero as a prime organizing and engagement channel. Nonprofit organizations are pushing the envelope on their digital efforts to engage activists, grow the size of their email lists, and raise money online.
We've reached an important tipping point in how mobile is being used. Blackbaud has reported recently that mobile conversions in 2015 have reached a new record, with 19 percent of donations and 23 percent of event registrations made from a mobile device. In my own work with nonprofits of various sizes, I'm seeing email readership rates of 40 percent from mobile devices.
This is an excellent infographic on Email marketing in the age of mobile published by the good folks at FreshAddress. A couple of my favorite items in this infographic: 54% of emails opened on mobile devices occurred within 4 hours, compared to 46% of opens on desktops and 40% on tablets. Mobile payments accounted for... Continue Reading →