While plenty of people are out in the streets holding rallies and visiting their elected representatives, the digital landscape has become ground zero as a prime organizing and engagement channel. Nonprofit organizations are pushing the envelope on their digital efforts to engage activists, grow the size of their email lists, and raise money online.
Online fundraising cornerstone campaigns are critical elements for a successful integrated fundraising program. A cornerstone campaign is one that’s repeated year over year, and that can be refined and tested to drive success and constituent engagement.
Building up the number of monthly donors who give regularly to your organization is an important strategy to assure the long-term health of your fundraising efforts. Donors who choose to make monthly gifts are on average more likely to support your organization for a longer period of time. They’re also more likely to donate more money to your organization during their “giving lifetime” than donors who just make single gifts.