Storytelling is the currency of fundraising. In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns and invite our supporters and donors to be more deeply involved.
Many donors express "fatigue" from the over-messaging or clumsy communications they receive from nonprofits they support. Those nonprofits often neglect to properly acknowledge appreciation for the donors' support, or to cultivate their ongoing interest.
While plenty of people are out in the streets holding rallies and visiting their elected representatives, the digital landscape has become ground zero as a prime organizing and engagement channel. Nonprofit organizations are pushing the envelope on their digital efforts to engage activists, grow the size of their email lists, and raise money online.
Only 15 percent of prospective donors who reach a website's donation page actually make an online gift. This stark statistic is a reminder of the challenge of raising money online. After all the work you've done crafting powerful fundraising campaigns, it's a pity that your website's donation page may be letting you down. Here are 10 ways to improve your donation page.
Online fundraising cornerstone campaigns are critical elements for a successful integrated fundraising program. A cornerstone campaign is one that's repeated year over year, and that can be refined and tested to drive success and constituent engagement.
Blackbaud published its annual Charitable Giving Report on February 2, 2016, featuring how nonprofit fundraising performed in 2015. The report reveals some important online mobile giving trends, that made me pay attention. "We are now past the mobile tipping point when it comes to digital giving. Consumer behavior and donor behavior are inextricably linked as we... Continue Reading →