Blackbaud published its annual Charitable Giving Report on February 2, 2016, featuring how nonprofit fundraising performed in 2015. The report reveals some important online mobile giving trends, that made me pay attention. "We are now past the mobile tipping point when it comes to digital giving. Consumer behavior and donor behavior are inextricably linked as we... Continue Reading →
Building up the number of monthly donors who give regularly to your organization is an important strategy to assure the long-term health of your fundraising efforts. Donors who choose to make monthly gifts are on average more likely to support your organization for a longer period of time. They're also more likely to donate more money to your organization during their "giving lifetime" than donors who just make single gifts.
There's a lot riding on your year-end online fundraising efforts. Some nonprofits raise a quarter (if not more) of all their online revenue in December. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising.
As the year-end giving season approaches, nonprofits can benefit by improving their website donation pages. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. But don't take it for granted that all your visitors will make a gift once there. The truth is, many prospective donors leave uninspired, confused, or frustrated. Here are 10 tips to help you improve your year-end donation pages.
The year-end giving season offers a unique opportunity for engaging with your supporters and fans, whether your ultimate goal is deepening relationships or fundraising. By planning ahead, thinking multichannel, and preparing your communications, you'll be ready for the year-end online giving season.
Jeanne Harris (Vice President of Client Services at SCA Direct) has a great article this week for the Integrated Marketing Advisory Board: At our disposal are a multitude of vehicles in which to deliver our marketing and fundraising messages. The combined power of mail and digital marketing to formulate a holistic “surround sound” can deliver formidable marketing messaging... Continue Reading →