10 Tips to Improve Your Year-end Donation Pages

As the year-end giving season approaches, nonprofits can benefit by improving their website donation pages. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. But don't take it for granted that all your visitors will make a gift once there. The truth is, many prospective donors leave uninspired, confused, or frustrated. Here are 10 tips to help you improve your year-end donation pages.

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