Online fundraising cornerstone campaigns are critical elements for a successful integrated fundraising program. A cornerstone campaign is one that's repeated year over year, and that can be refined and tested to drive success and constituent engagement.
There's a lot riding on your year-end online fundraising efforts. Some nonprofits raise a quarter (if not more) of all their online revenue in December. No doubt your team has been carefully planning its year-end online campaigns and is hard at work implementing the messages. Here are a few last-minute ideas to supercharge your fundraising.
As the year-end giving season approaches, nonprofits can benefit by improving their website donation pages. Whether clicking through on email appeals, visiting your website after getting an appeal in the mail, or doing a web search, a lot of prospective donors will end up on your donation page. But don't take it for granted that all your visitors will make a gift once there. The truth is, many prospective donors leave uninspired, confused, or frustrated. Here are 10 tips to help you improve your year-end donation pages.
The year-end giving season offers a unique opportunity for engaging with your supporters and fans, whether your ultimate goal is deepening relationships or fundraising. By planning ahead, thinking multichannel, and preparing your communications, you'll be ready for the year-end online giving season.